side-by-side<\/a><\/span>, though it left out a few key ones.<\/p>\n\nMaybe it’s me, but neither approach really seems appealing. Surely there’s a way to focus on the product without ribbing the competition, and without sounding so pleased with yourself at the same time?\n<\/p>\n
\nLet me know what you reckon in the comments below, or on our Facebook page.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Apple has posted some new adverts for the iPhone 5. The good news? They’re nowhere near as cringeworthy as the “Genius” ads it tried a couple of months ago. The bad? They are still quite annoying. “Your thumb,” starts the first advert. “It goes from here to here. This bigger screen. It goes from here […]<\/p>\n","protected":false},"author":441,"featured_media":62338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3114],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/62338"}],"collection":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/users\/441"}],"replies":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/comments?post=62338"}],"version-history":[{"count":0,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/62338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/62338"}],"wp:attachment":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/media?parent=62338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/categories?post=62338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/tags?post=62338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}