\n Boost Mobile
\n <\/span><\/figcaption><\/figure>\nBoost Mobile is making a strong push into the smartphone space and targeting the budget-conscious youth market with a new device at an aggressive price point — billing its latest smartphone release as the first 5-inch model under AU$100. <\/p>\n
Targeting younger consumers, the View 5.0 (manufactured by Alcatel OneTouch) is geared towards heavy social media use according to Boost, and comes out of the box with a number of social apps pre-loaded. It is also getting its own Snapchat-driven marketing campaign featuring short videos of Boost’s youth-friendly ambassadors, including UFC fighter Richie Vas and Iron Woman Jordan Mercer. <\/p>\n
For the AU$99 price tag, users will get a a 5-inch display (480×854), a 1.3GHz Quad Core Processor running Android Jelly Bean, a 5MP rear camera and 4GB internal memory (expandable to 32GB with a Micro SD card). They also get a fairly solid build which Boost’s Chief Marketing Officer Ian Blackhall said boasts its fair share of “tabletop credibility”. <\/p>\n
The release of the View 5.0 follows a number of launches for Boost Mobile, including the recent release of the Huawei Ascend G630 at AU$179, as well as a busy period for the telco as a whole. <\/p>\n
After parting ways with network partner Optus 18 months ago, Boost has now moved onto a new retail partnership with Telstra, offering its customers coverage exclusively on Telstra’s 3G network. The move has been a successful one according to Blackhall, with the telco netting more customers in just over 12 months with Telstra than it had collected in more than 12 years with Optus. <\/p>\n
The Boost brand also gives Telstra a stronger presence in the entry-level market, with Blackhall saying Boost is aiming to bring “some level of advantage and distinction to the $0-to-$200 price point”. <\/p>\n
Boost is clearly hitching its wagon to a younger generation of smartphone shoppers, with hipster-emblazoned packaging, its UFC and Iron Woman ambassadors and competitively-priced pre-paid plans. And for those that still aren’t convinced, the telco will be showing off its latest $99 smartphone at Schoolies on the Gold Coast this year, hoping to net a few more young fans.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Boost Mobile View 5.0. Boost Mobile Boost Mobile is making a strong push into the smartphone space and targeting the budget-conscious youth market with a new device at an aggressive price point — billing its latest smartphone release as the first 5-inch model under AU$100. Targeting younger consumers, the View 5.0 (manufactured by Alcatel […]<\/p>\n","protected":false},"author":251,"featured_media":49129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3114],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/49129"}],"collection":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/comments?post=49129"}],"version-history":[{"count":0,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/49129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/49129"}],"wp:attachment":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/media?parent=49129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/categories?post=49129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/tags?post=49129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}