Yahoo earnings play second fiddle to Alibaba payout — again<\/a><\/li>\n<\/ul>\nBut not having its own operating system is no excuse for Yahoo. Facebook — whose software doesn’t power smartphones either — has found a way to rake in big bucks from mobile devices. In 2014, the largest social network in the world pulled in $7.4 billion from mobile ads. By contrast, Yahoo made $1.2 billion.<\/p>\n
The same goes for attracting eyeballs. Facebook and Google supplied 8 of the top 10 most popular smartphone apps in the United States in May, according to ComScore. Yahoo’s apps didn’t crack the top 15. <\/p>\n
Mayer is hoping that will change with Livetext. For some analysts, the company doesn’t need to hit it big every time to succeed. Instead, Yahoo needs to create a large portfolio of apps and see if a few catch on. “They’ll need to hope one will be a home run,” said Sameet Sinha, an analyst at the investment bank B. Riley and Co. “But some will be middle of the pack. And some will fail.”<\/p>\n
It’s similar to the strategy Facebook has embraced over the past year. The company has released several apps tailored to do specific things, from swapping ephemeral videos with friends to communicating in groups. One of them is called Paper, a news reader; there’s also Hyperlapse, a time-lapse video tool; and Riff, a video-sharing app. <\/p>\n
But unlike Yahoo, Facebook has its heavy hitters to lean on: its original social network, Instagram and chat service WhatsApp are the leaders in their individual categories. It’s even gotten 700 million people each month to use Messenger, its communication tool that helps users send messages and video chat.<\/p>\n
That’s the kind of lineup Mayer would dream of having. But to land one of those breakout hits is easier said than done. <\/p>\n
“For Yahoo to come up with something, it won’t be easy,” said Sinha.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yahoo CEO Marissa Mayer is trying to make the company’s apps relevant to young people. Justin Sullivan\/Getty Images When Marissa Mayer became CEO of Yahoo three years ago, the former Google executive staked her reputation on one thing: bringing Yahoo, an ailing pioneer of the early Internet, into the smartphone age. To that end, Mayer […]<\/p>\n","protected":false},"author":265,"featured_media":45487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3114],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/45487"}],"collection":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/users\/265"}],"replies":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/comments?post=45487"}],"version-history":[{"count":0,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/45487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/posts\/45487"}],"wp:attachment":[{"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/media?parent=45487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/categories?post=45487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1800birks4u.com\/wp-json\/wp\/v2\/tags?post=45487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}